Ad Monetization Manager

Develop advertising monetization to sustainably grow ARPDAU and Ad-LTV without compromising retention and payment conversion. You are the owner of the entire ad ecosystem: from mediation and waterfalls to placement hypotheses and relationships with networks. Areas of responsibility: Mediation management (AppLovin MAX / ironSource / AdMob / FB): waterfalls and in-app bidding, eCPM floors, frequencies, caps, pacing; A/B testing: placements, formats (rewarded, interstitial, banners, MREC), timings, triggers, rewards; Scaling networks: Unity, Pangle, Mintegral, Vungle, etc.; incrementality assessment; Quality control of ads: block lists, sensitive categories, brand safety, handling player complaints; Ties with product and UA: balancing Ads IAP, influence on retention and paying conversion, synergy with events/features; Analytics and reporting: ARPDAU, eCPM, Fill/Match, IMP/DAU, Ad-LTV, Ad-ARPU by cohorts/geos/devices/versions; Automation: rules for floors/priorities, scripts/alerts, integrations with BI; Processes: experiment planning, hypotheses → test design → launch → analysis → scaling; Release support: SDK/adapter updates, technical integration, compliance (ATT, COPPA, GDPR). Requirements: 2–3+ years in advertising monetization of mobile games (F2P).